Monday, February 17, 2014

Twitter and Affiliate Marketing

Affiliate marketing has definitely left its mark (and continues to) on the Internet. Whether searching for something specific, opening up your web-based email account, or simply surfing, you have undoubtedly encountered a multitude of banner advertisements, pop under advertisements, and pop up advertisements in all shapes, sizes, and varieties. Truthfully, the effectiveness of affiliate marketing programs is undeniable as it continues to benefit both the merchants and affiliates with increased views, sales, and profits. 

As affiliate webs grow more and more dense, they are taking over more and more territory, extending to new places such as social media sites like Twitter, Facebook, and others. This should of course come to no surprise as the Web as a moneymaking resource is undeniable. The question is are these social site postings effective or are they just ruining the social networking experience for everyone by distracting from the true posters on these sites. 

Should posting advertisements and affiliate links be taboo on sites dedicated to social networking? These sites were initially created in order to provide online community for networking whether for business or personal/social. A quick look at Twitter or Facebook posts, and one finds that the content represented is often, if not mostly, trivial. 

Why then would there be any question of ethics involved with the posting of affiliate links or advertisements? If websites for the Wall Street Journal, the New York Times, and any other major newspaper are fair game for acai berry, online degrees, online dating, and any other multitude of advertisements and links, why not Twitter, Facebook, and others? Perhaps the question should be how affiliates can effectively post to these social networking sites without being banned by moderators or flagging posters, and if it is worth the trouble. 

Anywhere online users might congregate is most likely worth the effort considering the magnitude and size of the prospective audience involved. Anywhere affiliate links can be seen and clicked on increases the chances for affiliate programs, merchants, and affiliates to make sales, convert customers, and generate profits. How to avoid being accused of spamming is key, and this can be skirted by simply not copying and pasting computer generated, non-descript form messages, as these are most definitely off putting.

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