Posting comments should accomplish two things: Get more visibility for you Build a relationship with the owner of the material you comment on Now, unfortunately some people only post comments for the first reason and do not think about the second one. Let me give you a perfect example. I posted a video on my Facebook wall the other day. The subject of the video was the importance of doing your homework to find the best network marketing opportunity, instead of just jumping in and possibly wasting years in the wrong company.
Nowhere in this video did I ask people to tell me what company they think is best. Nor did I mention my own company. I did mention the mentoring service I offer, but this service is not an MLM itself (in fact it is not even an affiliate program.) It is very important to realize that most people who offer training in MLM, even if it is an affiliate program you can make money on, have a primary MLM company and are building a team there. They offer training to build relationships with people, not to get pitched on other companies! And they certainly do NOT want other people trying to pitch an opportunity to their contacts.
When you post a comment and mention your opportunity or add your link, you are pitching your deal to the owner of the content as well as to all of their followers. Do you think that is a good way to build a relationship? So, how do you think I felt when people started posting links to their opportunity as comments on this video I posted? I deleted their comments and placed my own comment that I did not welcome opportunity links being added.
One lady got upset and decided to hide me from her news feed. Another guy said he thought this was on his wall, so he doesn't understand the difference between the news feed and the wall. For anyone else who might not understand this concept on Facebook, when you post something on your wall it goes to the newsfeed of all of your friends. If anyone posts a comment, all of the original poster's friends see it. You are never just posting a comment on your own wall for your own friends when you comment on something another person posted on their wall, that comes through on your news feed. Of course, the same is true when you post a comment on a blog; all readers see it.