Monday, January 27, 2014

Social Marketing Strategies - MLM and Social Marketing Spam

There is a nasty little trend rearing its ugly head in the social networking world. It seems that no domain is immune to spam, and multi-level marketing firms are guaranteeing that along with email, sites originally intended for social purposes are under attack. Micro-blogs and the like are finding themselves targets of wall spam and other unsolicited intrusions by MLM firms. 

How Social Spam Can Affect You Everyone has figured out the multi-level marketing tricks with e-mail. We have all learned to ignore, delete, or both. Now the MLMs have some new tricks up their sleeves and they are taking social networking sites hostage in their latest attempts to make a quick buck: Friend invitations. As a member of a primarily social site, you expect to read tidbits about your friends such as their latest vacations, job promotions, and so on. 

When your friends' invitations include links to the latest and greatest hair loss product along with a minute amount of personal information, you have become a victim of spam. Your account will likely become inundated and your participation in your social networking site nothing more than a chore. Wall spam. For those who are members of such social networks as Facebook, beware any mention of products and services with specific links on your "walls." Be conscious of possible multi-level marketing schemes that transform your wall into the poster child for wall spam that solicits something you have likely never heard of, much less endorsed. 

Application invitations. Absolutely ignore any friend's invitation to "check out this cool new app!" Someone is trying to make a quick buck from your friend connection. The "cool new app" is yet another MLM scheme trying to worm its way into the social scene through unsuspecting social networking members. Why MLMs Are Targeting Social Networks Social networks have become one of the primary means of communication for many internet users. Multi-level marketers understand the possibilities of extending their reach through the social network sites and are attempting to prey upon their members to fulfill their own marketing goals. 

Blogs. Blogs have allowed MLMs to take advantage of the medium and overrun blog sites with unwanted solicitations for anything and everything. Comment boxes are often no more than another open window for ad links from marketers. Instant Messaging. IM services such as Skype are not immune to the dreaded MLM ploys. When links are included with a message from an unknown member, there is likely a spam attempt involved that may have malware attached. 

Communities. Large social sites such as Facebook and MySpace have launched their own counterattacks to stop the influx of MLMs and their disruptive attempts to invade the private conversations of legitimate members. Constant updates of their programming and user agreements are attempting to deter the unethical if not illegal practices by such multi-level marketers. What You Can Do Multi-level marketing cannot be stopped completely but there are steps to take to help curb the behavior: Ignore. Pay the solicitation no mind. 

Never click on a link of unknown origin. Report. Let your hosting services know of any suspicious contact. Many MLM solicitations contain malicious software that can harm your system. Respond. Get vocal and spread the word. If word of mouth is good for the MLMs, then it is just as effective against them. There is hardly a sure-fire way to keep multi-level marketing spam away from some social networking sites. However, by keeping it out of your social marketing plan and taking active steps to deter their spamming behavior, they may find another route to take, or better yet, a new business to get into.

No comments:

Post a Comment